What Is Generative Engine Optimization (GEO) and Why It’s Replacing Traditional SEO in 2026
Generative Engine Optimization, or GEO, is the practice of optimizing content and brand presence so that AI systems like ChatGPT, Gemini, and Perplexity include and recommend you in the answers they generate. It’s the natural successor to SEO in a world where a growing share of research and buying decisions happen inside a conversation with […]









